An initiative spearheaded by Heartfulness in partnership with the Uttar Pradesh Braj Teerth Vikas Parishad (UPBTVP).
21
PROJECTS
Across 5 project groups in the Braj region
40KM
COVERAGE RANGE
From Krishna Janma Bhumi Temple, Mathura
3 Lakh ha
CULTURAL SPREAD
Across UP, Rajasthan and Haryana
THE MISSION
The Vraj Vaibhav Abhiyan is a transformative environmental and heritage restoration initiative spearheaded by Heartfulness and the Uttar Pradesh Braj Teerth Vikas Parishad (UPBTVP) in the region of Mathura, Vrindavan, and surrounding areas.
The historical, ecological, and spiritual glory of Vraj Kshetra is under severe strain from unchecked pollution and plastic waste. This campaign seeks to mobilise a massive network of experts, dedicated volunteers, government agencies and socially responsible organisations to actively participate on the ground.
All funding requirements in INR. *80G tax exemption applicable for eligible donations.
PART I · ₹10.7 CR GOVARDHAN GIRI PROJECTS
Govardhan Hill — lifted by Krishna's little finger — is the most sacred geographical feature of Vraj. Four projects address its pathways, water, soil, and forest cover across 200 hectares.
A 7 km Sacred, Sensitive & Sustainable Pathway around Giriraj Govardhan Ji — separate lanes for pedestrians and Dandwat Parikrama pilgrims, ensuring devotees do not touch the exposed sacred stone.
Reserve forest sensitive design · minimal intervention · maximum protection
PROJECT 02 · ₹3.0 CR
Raingun irrigation across 60 Ha of Govardhan Hill to support survival and growth of native rootstocks — especially Peelu (Salvadora persica) and Dhau (Anogeissus pendula). Solar-powered electric high-pressure pump delivers efficient water droplets over large areas with minimal wastage.
PROJECT 03 · ₹4.0 CR
Integrated water balance model across 200 hectares; half-moon contour trenches, garland drains, guided storm water drains, loose boulder checks, recharge pits, Kund restoration and raingun irrigation. Captures rainfall → stores → recharges → reuses for plantation.
PROJECT 04 · ₹3.7 CR
Creating 15 Ha of resilient, biodiverse sacred forest using the Heartfulness Miyawaki-inspired method with soil enrichment. 45,000–55,000 saplings planted at high density across multiple layers: canopy, sub-canopy, understory, shrub, ground, and root.
PART II · ₹36.0 CR 10 SACRED KUNDS ADOPTED BY HEARTFULNESS
Kunds are traditional engineered water bodies — sacred stepwells and tanks — holding deep ecological, cultural and spiritual significance. Heartfulness has adopted 10 for complete eco-restoration across the Braj region.
Kund 01
Aanyor Village, Govardhan · 0.98 ha
Kund 02
Aanyor Village, Govardhan · 1.59 ha
Kund 03
Semi-Urban · High Heritage Value
Kund 04
Jatipura, Govardhan · 0.3 ha
Kund 05
Vrindavan Region
Kund 06
Near Nand Mahal · 0.22 ha
Kund 07
Do Milan Van · 0.56 ha
Kund 08
Khrawai Village · 0.9 ha
Kund 09
Govardhan Region
Kund 10
Braj Region
A systematic, science-based three-phase approach applied to all 10 kunds
01
Site Preparation & Safety
02
Cleaning, Dewatering & Desilting
03
Restoration & Conservation
Keeping the sacred waters alive through hydraulic flow and natural purification
PART III · ₹8.5 CR FOREST ECO RESTORATION & NURSERY
The ancient forests (vans) of Vraj hold immense ecological and spiritual significance. Three projects address forest restoration and a model nursery to supply quality saplings for the entire Braj region.
13.7 HECTARES · SACRED GROVE REVIVAL
Ecological restoration of 13.7 Ha of the sacred Bhandir Van using the Heartfulness method — removing invasive species, restoring soil health, and planting diverse native Braj tree species to recreate the original forest character with eco-friendly nature trails, rainwater harvesting and wetlands.
17.5 HECTARES · NEAR BARSANA
Restoring 17.5 Ha of degraded sacred land near Barsana into a thriving native Braj forest — removing invasive vegetation, regenerating soil health, establishing diverse native species, eco-friendly pathways, rainwater harvesting, groundwater recharge, and wetlands for long-term ecological resilience.
3.45 HA · 8 ACRES · 750 PLANTING BEDS
A dedicated centre for propagation, conservation and supply of native plant species for the entire Braj region — producing indigenous trees, shrubs, grasses, climbers and medicinal plants. Equipped with polyhouses, net houses, mist chambers, biochar processing and hardening zones.
All 16 species identified for plantation across Govardhan and forest restoration sites
PART IV · ₹16.0 CR TOURIST FACILITATION CENTRES
Two Tourist Facilitation Centres at strategic locations for the operations and maintenance of greenery, water bodies and landscape — operated on a No Profit / No Loss model by Heartfulness for 10 years.
PROJECT 18 · ₹8.0 CR
An affordable, sustainable, visitor-friendly facility designed with universal accessibility, efficient circulation, rainwater harvesting and green infrastructure — shaded walkways inspired by Kanha Shanti Vanam.
PROJECT 19 · ₹8.0 CR
A mirrored facility at Barsana — the divine village of Radha — ensuring pilgrims approaching from the northern sacred sites have equal access to clean, dignified, affordable accommodation and support services.
PART V · ₹6.3 CR HEARTFULNESS INITIATIVES
Two deeply spiritual sites developed by Heartfulness as contemplative sanctuaries — where nature, spirituality and ecological restoration converge.
₹3.8 Cr · Sacred Memorial Site
A resilient, flood-proof raised sacred mound (15 ft approx.) that integrates with nature and provides meditation, reflection and public gathering spaces — designed to stay above flood levels and remain accessible for all pilgrims year-round.
₹2.5 Cr · Spiritual Retreat
A spiritual retreat with a tropical garden, meditation pods and serene landscape set amid green groves and along the river edge — a sanctuary for deep spiritual practice, sadhana and nature connection in the sacred land of Vraj.
PROPOSED FUTURE INITIATIVE
A proposed 5-hectare water museum in Mathura celebrating Vraj's deep relationship with water — its sacred Kunds, the Yamuna River, and India's ancient water wisdom traditions. A world-class destination for education, culture and ecological awareness.
HOW YOU CAN CONTRIBUTE
Every form of contribution — time, skill, or resources — becomes an act of sacred service to Vraj.
Dedicate your time and physical effort (shramdaan) by joining volunteer teams on the ground for tree plantation drives, Kund clean-up, and parikrama seva.
VRAJVAIBHAV.ORG/#INVOLVE
Use your voice and social media to inspire others and build awareness about the Vraj Vaibhav movement. Every share reaches a potential volunteer or supporter.
@VRAJ_VAIBHAV_ABHIYAN
Fund the procurement of essential resources — tree saplings, waste management equipment, desilting machinery, safety gear and restoration materials.
HFN.LINK/DONATE-VRAJ
Sponsor the restoration and long-term stewardship of a specific Kund, parikrama route, or heritage forest site. Minimum corporate contribution: ₹10 Lakhs per project.
VRAJ@HEARTFULNESS.ORG
Organise CSR or group volunteering days with your employees in Vraj. A profoundly meaningful team experience that combines service, nature and spirituality.
VRAJVAIBHAV.ORG/#INVOLVE
Provide institutional funding. CSR Eligible under Companies Act 2013 (Schedule VII), 12A and 80G Certified. NGO Darpan and CSR-1 registered. Full impact documentation.
CSR@HEARTFULNESS.ORGThis initiative transcends mere restoration — it represents our collective duty to future generations. Join us in the effort to serve and restore Vraj — for Krishna, for Nature, and for Humanity.